SIAL Paris 2016

In October, in one of the most popular cities in the world one of the biggest Food Fair SIAL Paris 2016 took place. Within 4 days starting from October 16, our team was introducing Siberian Traditions and character to the visitors as well as unique for the World’s market beverage -“Sikera”.

Originality and juiciness of our stand were turning many heads. Berries, nuts and herbs samples showed in our stand and natural content of the drinks caused particular interest of visitors. Unique character and otherness of “Sikera” taste to common strong alcoholic drinks became a great advantage and got a large audience around the stand.

As our team mentioned, this exhibition brought together true connoisseurs of Classics. Therefore, SIAL’s favorites became Premium spirits “Grand Tartaria” and “Nikitas 50”. Berry flavors were appreciated by beautiful women part of visitors. By tradition, “Singing Pepper”, which has already become an Asian favorite, stole the show and became the focus of interest, as mostly called “drink for true strong men”. At future exhibitions, there is going to be a whole burning line of peppered “Sikera” with different spicy Habanero content – “Whispering Pepper”, “Singing Pepper” and “Howling Pepper”. We will appreciate you come and try all of our newly designed spirits.

For sure, SIAL Fair is one of which you would enjoy for exhibiting and visiting. Our team was very impressed by the largeness of Halls, diversity of innovations and market-ingrained products. International character of exhibition felt as very special atmosphere and picturesque. We do really hope that working on that fair will bring us only positive results, success and considerable increase.